Phillip and his partner wanted to start a home catering business that focuses on the richness and the diversity of Indonesian cuisine. They aspire to provide an authentic taste and a strong showcase of Indonesian spices and herbs through their products. Their primary target audience to start with, would be the young professionals who practically have all the time in the world to be on social media yet no time to cook and still desiring to feast on these traditional Indonesian flavors without the hassle of cooking.
All these brief needs to be delivered consistently through their brand, logo, social media, and visuals. That, we did.
We started off by generating name ideas for their business. Collaborating together with Phillip and his partner, NUSA came out as an obvious choice out of other options. It literally means “Archipelago” in Bahasa, which would perfectly appeal to the “diversity” part of their Indonesian culinary take.
The logo is then crafted with simplicity in its concept. Phillip and partner wanted to express their brand as professionally looking as possible but still feel approachable and not as daunting. They promote and encourage feedbacks from their customers, maintaining relationships proactively.
At last, we did the product shooting. The result went through the roof and have proven to increase their sales.
“We just want to thank Benie Designs for helping us set up our Instagram page for our business. The quality of the photos are professional and amazing and it helps increase our products sale! Mr. Lazuardi spent time to identify our wants and needs, and wow us far above our expectation. It’s an investment that gives much greater return! We definitely recommend Benie Designs to any business looking to invest into their business. Many thanks.”
Phillip Tjhi, founder & owner of nusa sydney
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